
Meat tailor's
Hússzabóság (The Meat Tailory) is the butcher shop of the Ignatz Estate, where the estate’s premium products are directly available, allowing customers to personally experience the estate’s philosophy and unique brand identity. The minimalist and geometric graphic elements used in the logo directly visualize the name „Hússzabóság”. The word „hús” (meat) is reflected by a line-art style Angus beef head reminiscent of an origami or mesh structure, while the „szabóság” (tailory) motif is symbolized by two crossed sewing needles. Color palette: The elegance and premium seriousness of the dark-toned background are complemented by a pastel salmon-pink (meat-colored) accent, which lends a modern, clean, and fresh feel to the brand identity. The „Bio” (Organic) stamp and the slogan „Minőséget tisztelettel” (Quality with respect) appearing on the packaging and accompanying cards further reinforce the estate’s sustainable and sophisticated approach. The typographical unit functions independently as a logo (logotype), while the illustrative cattle head can be flexibly substituted with similarly stylized, geometric representations of other livestock kept on the estate.
Services
Logo, Visual Identity
Client
Hússzabóság
Design
Kiss Zsombor
Year
2019










